Writing for User Intent by Fraser McCulloch

Writing for User Intent

This course is a step by step guide to writing for user intent to boost organic rankings and traffic.

One of 60 training modules included inside SEO Box.

What will I learn and how will it help my website ?

This is a course and a process to improve already ranking pages or create new pages by better matching your page content with user intent.

No paid tools are required; you will use Google Analytics, Ubersuggest and Google; plus 2 other tools you'll find out about in the course.

100% of website need content, yet 95% of pages earn no traffic

Whether you're starting or growing a website, you need content on your web pages.
Most people write about subjects that no one is searching for.
So keyword research is a great starting point.
But then you have to write content to rank for that search query.
This course will provide you with a system to write confidently knowing your content and page will match the user intent.

What's included in this writing for user intent training course?

Video Icon 23 videos File Icon 2 files Text Icon 1 text file

Contents

Introduction
2 mins
Search intent
2 mins
Search intent examples
10 mins
User intent
5 mins
Search Intent vs User Intent Document
Position 30 to 6 in 10 days
2 mins
Step by Step Process
Step 1 : Keyword research
4 mins
Step 2 : SERPS and Through
6 mins
Step 3 : Using Through
8 mins
Step 4 : H2, H3 and content flesh out
5 mins
Step 5 : Fraser and then publish
9 mins
Written step by step guide
Writing for different content types and user intent
List Post Article example
8 mins
Write Local Service Page
10 mins
Alternative Example Part 1
8 mins
Alternative Example Part 2
6 mins
Purchase Decision Pages Part 1
5 mins
Purchase Decision Pages Part 2
4 mins
Purchase Decision Pages Part 3
4 mins
Using the process to create new pages
Researching and creating new pages
Using Ubersuggest for keyword research
5 mins
Researching "how to" articles
4 mins
Analysing the SERPS
5 mins
Write the user intent and page outline
6 mins
Make content semantically relevant
9 mins
Publish to CMS
4 mins

Testimonials

Happy to recommend you to anyone looking for advanced on-page SEO help.
Brian Dean
Reasons to be cheerful; my organic traffic from Google is up 43% on last year."
Colm McGrath
Reasons to be cheerful; my organic traffic from Google is up 43% on last year."
Richard England
Big shoutout to Fraser on his keyword research / content ideas service. My traffic has increased 89% in one month. 
Adam Watson

Fraser McCulloch

Hi, welcome to my training website.
Unlike typical SEO’s, I use Search Audience Marketing to discover your search audience, create content & answers to grow your traffic.