How to plan & structure a website for SEO by Fraser McCulloch

How to plan & structure a website for SEO

How to plan and structure a website for SEO. One of 60 training modules included inside SEO Box for £67 per month.

Planning a website for SEO

Planning the website structure gives the client the best possible launchpad for success.

This course will show you how to plan and design the structure of a new website to give the client’s website the best chance of organic search success.

Once you've planned then you can design and build

Once you've finished planning the website, then you can design and build.
Then you can take the WordPress website seo course.

What's included?

Video Icon 26 videos File Icon 3 files Text Icon 2 text files

Contents

Introduction
Introduction to the course
3 mins
Service Website - Using Ubersuggest
Step 1 - Discovery
5 mins
Step 2 - Keyword Research
6 mins
Step 3a - Criteria for choosing keywords
8 mins
Step 3c - Adding more keyword ideas
7 mins
Step 3b - Add keyword ideas to planning template
12 mins
Step 4 - Researching competitors
8 mins
Step 5 - Explaining user intent
8 mins
Step 5 - Choosing user intent part 1
4 mins
Step 5 - Choosing user intent part 2
5 mins
Step 6 - Share and client feedback
2 mins
Step 7 - Site Mapping part 1
6 mins
Step 7 - Site Mapping part 2
5 mins
Step 8 - Site mapping and estimating costs
8 mins
What next ?
Planning Template
Written Guide
Service Website - using Ahrefs
Step 1 - Client Discovery
4 mins
Step 2 - Keyword research part 2
9 mins
Step 2 - Keyword research part 1
6 mins
Step 3 - Really fast keyword research
9 mins
Step 4 - Remove keywords from list
5 mins
Step 5 - Using planning template
6 mins
Step 6 - User intent explained
3 mins
Step 7 - Choose user intent part 1
8 mins
Step 7 - Choose user intent part 2
6 mins
Step 8 - Site Mapping part 1
6 mins
Step 8 - Site Mapping part 2
5 mins
Step 9 - Site Mapping and estimating costs
8 mins
What next ?
Planning Template

Fraser McCulloch

Hi, welcome to my training website.
Unlike typical SEO’s, I use Search Audience Marketing to discover your search audience, create content & answers to grow your traffic.