In my experience, most business owners with websites who don’t get organic traffic do not really understand what people are searching for on Google.
Google is the world’s biggest buyer research tool used 7 billion times a day and yet 90% of web pages don’t earn traffic.
Now there’s plenty of keyword research tools available but they don’t tell you what to write for the keywords you are targeting.
The days of writing 300 words about your products and services are gone.
The user wants page results that satisfy their search question.
There’s a serious lack of under investment in web page copy and content from pages that don’t earn any traffic.
Another reason why 90% of web pages don’t earn traffic from Google’s search results are the lack of links a website has.
Links are like votes for your pages and Google need some method of separating the top pages from the millions of other pages.